Understanding Text and Image in Numbers
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چکیده
Media for content analysis can include any recorded communication from papyrus to podcast, published or unpublished. Approaches to studying media content are almost as diverse as the approaches to studying human communication behavior. In a general sense, any study of media content is a content analysis, but in communication research the term usually implies a quantitative approach and a series of specific steps aimed at ensuring systematic sampling, coding, and counting of media content. This chapter provides an overview of content analysis procedures. Other approaches, primarily qualitative, are discussed in Chapter 13. CHAPTER 12 Content Analysis Understanding Text and Image in Numbers
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